In a rare move that’s sending shockwaves through the food industry, America’s top ice cream producers are finally giving parents what they’ve long demanded: safer treats for their children.
Major ice cream brands, controlling over 90% of the U.S. market, have declared war on artificial food dyes—and they’ve set 2028 as their deadline to kick them out of their products for good.
This seismic announcement will be unveiled at an event hosted inside the U.S. Department of Agriculture headquarters, where Kennedy, FDA Commissioner Marty Makary, and Agriculture Secretary Brooke Rollins will take the stage.
“This is exactly the kind of leadership American families have been waiting for,” the industry insists, as the biggest names in ice cream pivot from profit-driven practices to health-centered choices.
Kennedy, a vocal crusader for cleaner food, has railed against synthetic dyes, branding them “poisonous compounds” and warning they’re linked to “everything from ADHD to cancer.”
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