Nearly six decades after a legendary partnership changed the rental car game forever, Hertz is back with another bold move that has car enthusiasts and everyday travelers doing a double take.
Back in 1966, Carroll Shelby stunned the auto world by placing a high-performance Mustang into Hertz’s rental fleet. That decision didn’t just make headlines. It created a cultural moment that still echoes through automotive history today.
Now, Hertz is attempting to capture that same lightning in a bottle. But instead of a track-ready muscle car, they’ve gone in the opposite direction—introducing a purpose-built off-road machine that looks like it belongs on a remote mountain trail, not in an airport parking garage.
Starting this spring, select airport locations across the United States will offer renters the chance to get behind the wheel of the INEOS Grenadier—a vehicle designed to tackle terrain most drivers will never encounter.
A Throwback to Real Off-Roading
The INEOS Grenadier is not just another SUV trying to look tough. It was created to revive something many believe the auto industry abandoned.
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