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Regulator Goes After Musk’s Twitter

Samuel Levine of the FTC’s consumer protection division openly warned companies like Twitter that the agency will take legal action against any breaches they conduct with respect to current agreements in an interview with Axios on Thursday.

Due in part to its dependence on user data for effective ad targeting, Twitter has long been held to a high level of adherence to the FTC’s strict privacy regulations. Chet Levine recently said that businesses often violate their obligations when they put profits ahead of consumer protection laws.

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Elon Musk, the CEO of Twitter, put out a radical new advertising strategy that would violate their consent order. In order to give consumers something worthwhile to interact with and increase the platform’s potential for revenue, he advised that targeted adverts be so compelling they’d effectively qualify as “content.”

“We are not afraid to take companies to court,” Levine said to Axios. “We try to focus on cases where we can have the most impact … we want to send a message to other companies in the marketplace.”

The FTC fined Twitter $150 million in May for failing to notify its users that their personal information was being used or sold in business contexts. Whether the company’s mass layoffs undermined compliance by dismissing a worker tasked with overseeing information security and associated risk exposure from user data further complicates issues.

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Twitter has been paying its rent for its worldwide and San Francisco offices many weeks late since Tesla CEO Elon Musk bought Twitter. Additionally, it refused to pay a bill for private flights flown soon after that totaling about $200,000.

In response to a query from the Daily Caller News Foundation, the Federal Trade Commission (FTC) declined to comment on the situation, and Twitter made no remark.

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