Sydney Sweeney is once again at the center of a cultural firestorm — and this time, a USA Today columnist is questioning whether the outrage really has much to do with advertising at all.
The 29-year-old actress recently appeared in a provocative campaign for Novig, a sports prediction platform. The campaign features Sweeney posing with footballs, hockey equipment and other sports gear while promoting the company’s “Just Sports” theme.
The campaign quickly attracted millions of views — and plenty of criticism.
