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In a recent interview with Lara Trump on Fox News, Tyson explained why he chose to participate in a Super Bowl advertisement focused on processed foods.
“I had a sister that died from obesity. So when they heard my story, they used me for the commercial, and it was just me telling the truth,” Tyson said.
He added that people should not be surprised by his involvement, emphasizing his own commitment to fitness and health.
“People shouldn’t be surprised to see because I’m one of the most healthiest people on the planet,” he said. “So they should think that I will want to be a participant in this.”
“Processed Food Is a Narcotic”
Tyson has become increasingly blunt in his messaging.
In interviews and social media posts, he has described ultra-processed food as addictive, saying:
“You know, they just can’t stop picking up the food because the ultraprocessed food is a narcotic more than it is anything.”
He has also repeated phrases such as “processed food kills” and “eat real food,” framing the issue not merely as a lifestyle choice but as a public health crisis.
Sharing the Super Bowl ad on his own platforms, Tyson described the campaign as the most important fight of his life.
“I’m not fighting for a belt. I’m fighting for our health,” he wrote. “Processed foods are killing us. We have been lied to and we need to eat real food again.”
The Broader Political Context
Kennedy’s health platform has centered on chronic disease prevention, environmental health concerns, and scrutiny of large food and pharmaceutical companies. His partnership with Tyson represents an effort to broaden that message beyond traditional political audiences and into pop culture and sports.
The collaboration reflects a wider coalition forming between conservative political leadership and health reform advocates who argue that rising rates of obesity, diabetes, and heart disease are linked to industrial food production and dietary patterns.
While critics debate policy specifics, Tyson’s involvement signals that the conversation around food and chronic illness is moving into mainstream cultural arenas — including major advertising platforms like the Super Bowl.
For Tyson, however, the issue is personal.
He is no longer stepping into a boxing ring to defend a championship. Instead, he says, he is fighting something he believes affects nearly every American household.
And this time, the opponent isn’t another heavyweight — it’s what’s on the dinner plate.
