Candy lovers nationwide are celebrating after Mars, the candy giant, finally caved to public pressure and announced the return of a beloved Milky Way bar. Two years ago, the company shocked fans by discontinuing Milky Way Simply Caramel, leaving enthusiasts scrambling online and paying sky-high prices just to get their hands on the remaining stock.
For decades, Mars has shown little hesitation in pulling popular treats, often leaving loyal fans frustrated. Classic examples include Marathon bars, cut in 1981 because executives claimed they were “too chewy,” and PB Max, which generated over $50 million in sales in the 1990s before being axed—allegedly because the Mars family didn’t personally like peanut butter.
When Milky Way Simply Caramel disappeared in the summer of 2023, social media erupted. Reddit threads and posts flooded with passionate pleas, reflecting how much this candy meant to everyday Americans. One devastated fan wrote, “I know it is just a candy bar… but I gotta say, my day is worse after finding out their discontinuation was confirmed. I’ve been craving them for a year now!”¹
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