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To her supporters, this messaging is a clear reminder of Trump’s controversial past, but the Trump campaign sees this as a gift. Harris’ closing remarks seem tailor-made for the liberal audience, and her critics argue it only further alienates undecided voters who have tuned out this line of attack over the years.
Harris’ remarks have struck a familiar chord among left-leaning media outlets like MSNBC, where her description of Trump as a would-be dictator was met with approval. Yet while her rhetoric may resonate with a certain portion of her base, the Trump campaign sees her approach as a strategic misstep.
In fact, the Trump campaign recently celebrated a sold-out rally at Madison Square Garden in New York City. Left-leaning outlets were quick to compare the rally to a Nazi gathering held at the same location in 1939, portraying Trump’s event as dark and filled with hate speech. But Trump’s supporters and the campaign itself brushed off the comparison, embracing the controversy as an opportunity to rally their base even more.
Veteran journalist Mark Halperin shared that, according to his sources, the Trump campaign believes Harris’ latest move has strengthened their position. “The Trump folks see this as an incredibly successful event to rally the base . . . and project a united front,” Halperin noted. Trump’s supporters are galvanized, and the campaign is using this momentum to solidify their message in the critical final days before the election.
A super PAC supporting Harris, Future Forward, issued a memo noting that calling Trump a “fascist” had little effect on moving undecided voters. The memo highlighted that issues like the economy and immigration are far more critical to voters this election cycle. Nevertheless, Harris has persisted with the character attacks against Trump.
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Harris’ repeated criticisms of Trump as a “fascist” could serve as a distraction from core issues like jobs, wages, and border security. In recent polling, voters have indicated that their primary concerns are economic conditions and immigration policy.
Meanwhile, Trump has capitalized on Harris’ strategy, framing his own campaign around the top issues on voters’ minds. Each day Harris keeps the focus on Trump’s character is a day she’s not addressing the issues that most voters are concerned about – a situation Trump’s team is more than happy to exploit.
With the race nearing its end, Harris’ aim is clear: to rally undecided voters and draw them to her side. Yet her decision to use familiar, polarizing rhetoric may not be the most effective strategy to achieve this. As Mark Halperin observed, “They believe that every day Kamala Harris spends talking about fascism is a day she’s not talking about the kind of issues that might allow her to win.”
