While much of the fast food industry is scrambling to win back customers with desperate discounts and shrinking portions, one iconic American brand is taking a different path.
Chick-fil-A has announced it is giving away a free Chicken Biscuit to members of its rewards program, no purchase required. At a time when other chains are cutting corners and blaming inflation, Chick-fil-A is rewarding loyalty the old fashioned way.
The offer is available to members of Chick-fil-A One through the company’s mobile app. Customers can redeem one complimentary Chicken Biscuit during breakfast hours, from opening until 10:30 a.m., at participating locations through February 28. The deal disappears at 10:30 a.m. on Saturday, Feb. 28.
There is no minimum purchase. No hidden fine print. Just one free sandwich per customer for those enrolled in the free rewards program, which takes only minutes to join.
In an era when corporations seem disconnected from the communities they serve, Chick-fil-A is leaning into its history and its values. The giveaway is part of the company’s 80 year anniversary celebration, a milestone few restaurant brands ever reach.
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