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Why Hidden Gem is a Game-Changer
The timing of Behr’s decision couldn’t be more perfect. Homeowners are moving away from cold, sterile spaces that look more like showrooms than homes. Hidden Gem offers a much-needed shift toward color that feels personal, comfortable, and rich in character. Behr’s research shows that a significant majority of Americans believe their home’s color can impact their confidence, with 82% of respondents agreeing that paint colors directly affect how they feel in their own space.
The appeal of Hidden Gem goes beyond its aesthetic beauty. More than half of those surveyed (58%) agree that a room painted with this color would be captivating, while 67% feel it would add uniqueness to the space, and 66% believe it would create a peaceful atmosphere.
Designers Applaud Behr’s Bold Move
The design community has taken note of Behr’s bold choice. Top interior designers are already praising the color’s potential. Designer Drew Michael Scott of Lone Fox commented, “Wow, I love this color! The muted, smoky green has such calming energy – it’s subtle but still makes a statement.” Rachel Sloane Sherman of Rachel Sloane Interiors also highlighted the versatility of Hidden Gem, saying, “I love the richness and depth of this color – it would certainly add moodiness to any space. I’d use it in a butler’s pantry or home bar and play off the tone with some funky marble on the countertop or backsplash.”
Breaking Color Rules with Hidden Gem
Unlike previous color trends, which came with long lists of limitations and guidelines, Hidden Gem is all about freedom and flexibility. Behr’s choice breaks the mold and encourages homeowners to get creative. “There really isn’t a watch-out. I can’t even think of one,” Woelfel remarked when asked about any potential drawbacks of the color.
The flexibility of Hidden Gem is evident in its ability to complement a wide range of spaces, from kitchen cabinets to front doors, living rooms to healthcare facilities. Designer Anna Miller of The Home Depot believes Hidden Gem has the potential to become “the new navy” in kitchen design, offering an alternative to the ubiquitous navy blue kitchen islands that have been trending for years.
Hidden Gem’s Wide Appeal
Hidden Gem isn’t just for home renovations; it’s also perfect for commercial spaces like hotels, offices, and healthcare facilities. Whether used to create a dramatic, moody atmosphere or to add a touch of luxury to a room, Hidden Gem is a color that leaves a lasting impression.
Interior designers have even recommended color-drenching an entire room with Hidden Gem to create a truly immersive experience. Its depth and sophistication make it an ideal choice for creating spaces that feel both timeless and modern.
The Color That Reflects Your Personality
Behr’s Hidden Gem isn’t just a pretty color; it’s a symbol of personal expression. The color experts at Behr understand that homeowners want their spaces to reflect who they are, and Hidden Gem delivers just that. “Color holds the power to express who you are – it tells your story without saying a word,” said Andy Lopez, Senior Vice President and Head of Global Marketing at Behr Paint Company.
The color’s earthy and jewel-toned undertones are part of Behr’s larger vision for 2026 color trends, which focus on warmth, comfort, and a playful spirit. This palette reflects a desire to embrace individuality, moving away from the sterile, Instagram-perfect look that dominated the previous decade.
Get Your Hands on Hidden Gem
For those eager to try Hidden Gem, Behr has made it easy to get started. The color is available in a range of Behr’s top-rated products, including BEHR DYNASTY®, BEHR MARQUEE®, BEHR ULTRA®, and BEHR PREMIUM PLUS® paints. It’s available online and in stores at The Home Depot.
To celebrate the announcement, Behr is also giving away $50,000 to one lucky winner. From July 30, 2025, through August 13, 2025, customers can enter by purchasing any BEHR® product from The Home Depot, uploading their receipt, and following Behr on Instagram or TikTok.
The Impact of Hidden Gem on Home Design
Behr’s announcement is more than just about color; it’s a statement on how Americans are choosing to approach their living spaces. The era of playing it safe with neutral colors is over, and Hidden Gem has arrived to fill the void. This smoky jade not only brings personality and confidence into the home but also serves as a reminder that personal expression is key when designing a space.
Whether you’re updating your kitchen, transforming your living room, or rethinking your entire home, Hidden Gem offers a world of possibilities for creating rooms that feel both grounded and alive. This color pairs beautifully with natural materials like wood and brass and makes a stunning combination with metallics like gold and bronze. The color’s versatility makes it an excellent choice for homeowners looking to make their spaces reflect their unique personalities.
As Behr has proven, color trends are no longer about what’s in style – they’re about what makes you feel at home. Hidden Gem is the color of 2026, and it’s here to stay.
