America’s food and beverage industry seems locked in a race to launch the most bewildering product possible.
Every week brings another strange invention pushed by marketing departments who care more about going viral than serving everyday Americans.
Now even the once-respected non-alcoholic beer brand Athletic Brewing has decided to join the circus and roll out a creation that has consumers doing a double take.
A Non-Alcoholic Beer Maker Swerves Off the Road
Athletic Brewing built its name on the simple promise of “real beer taste, zero alcohol.”
The Connecticut company rose from a niche startup to the 20th-largest brewery in the country by appealing to normal, health-conscious adults who just wanted beer without the buzz.
But the brand that once prided itself on authenticity now appears to be following internet trends instead of its loyal customers.
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