In a bid to engage young voters, Vice President Kamala Harris’ campaign recently launched an interactive map called “Freedom Town, USA” in the popular video game Fortnite. However, instead of generating enthusiasm, the map has seen only modest engagement, suggesting the initiative may have missed the mark with its target audience.
According to Fortnite GG, a site that monitors player engagement in the game, Harris’ custom-designed map has attracted a peak of just 383 players within a 24-hour period. This number pales in comparison to the millions who flock to Fortnite’s top attractions daily, raising questions about the campaign’s strategy and its understanding of the gaming culture.
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The Harris campaign’s intention behind “Freedom Town, USA” was to inspire young gamers to get involved in civic matters, blending political messages with gameplay in an effort to build enthusiasm for voting and civic duty. Yet, the minimal turnout hints at a disconnect between the campaign’s message and what players are looking for in the Fortnite experience.
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