UFC is receiving criticism for its new alliance with Bud Light and Anheuser-Busch. Companies are still getting over boycotts that resulted from a previous partnership with a transgender influencer.
UFC CEO Dana White made a daring announcement when he revealed a historic $100 million sponsorship agreement with pilsner brew. The Bud Light brand will be promoted by this exciting alliance in arenas, at numerous events, and in national advertising campaigns. The UFC’s conservative supporters, who value the league’s counter-cultural attitude in today’s hyper-woke professional sports environment, have raised questions about this surprising alliance, though.
White addressed the skeptics who questioned his foresight in foreseeing the backlash with assurance.
White acknowledged the strong public sentiments surrounding the situation, drawing a comparison to the polarizing nature of the COVID pandemic, and reaffirmed his prior confidence and resolve during the Power Slap 5 post-fight press conference, saying, “If anyone believes I didn’t anticipate this outcome, they must be mistaken.” When asked about his leadership during that period, he replied, “Just like during COVID, I maintained the belief that someone had to take the lead, and I had legitimate reasons to believe we could do so successfully. I was well aware that we would execute our plans meticulously. You’re familiar with the rest of the story.”
“But when it comes to Anheuser-Busch and Bud Light, everybody talks about, ‘Oh you did it for money!’ Hey dummies, all sponsorship deals are about money. So when you talk about being a sellout, I have multiple deals in front of me. So it’s not like Bud Light showed up and they were the only option I had to get money. You know how f****** stupid that is?”
The former UFC executive passionately argued that the arrangement was not primarily motivated by financial rewards, in contrast to assumptions.
“This was all about everybody on every side of this deal that were involved, other beer companies and everything else, [and they] absolutely, positively know this was not about money for me,” White said. “We were going to end up with money no matter who we ended up with.”
Despite their dubious defenses, conservatives are actively sabotaging UFC online. Robby Starbuck, who has a 370,000-strong audience on X, said plainly that the MMA league’s investment would have been better served burning to the ground.
REVEALED: The 3 reasons you should NEVER use Vegetable Oils…
