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Both Trump and Democrat challenger Kamala Harris have made a strategic push to win over millennial voters. But instead of relying on legacy networks and cable news, they’re targeting young Americans directly via podcasts, social media, and digital content. Millennials are tuning out the corporate media—and tuning in to authentic voices.
According to Pew Research Center, millennials are now the largest generation in America, having overtaken baby boomers in population. That gives them serious influence in the upcoming 2026 midterm elections and beyond.
The Economist/YouGov poll was conducted between June 27 and June 30, surveying 1,648 U.S. adults with a margin of error of 3.3%. Just one week earlier, Trump’s approval with millennials was recorded at 36%—from a separate poll conducted June 20–23 with a similar sample size and margin of error.
To put things into perspective, Trump’s millennial approval rating during the early part of his second term was 44%, peaking at 48% in both February and June, as highlighted by Newsweek.
Craig Agranoff, a political analyst speaking to Newsweek, admitted: “The 6-point surge in Trump’s approval rating among millennials, as reported in recent polls, is a notable shift for a demographic that’s now the largest voting bloc, outpacing baby boomers.”
Still, Agranoff cautioned: “I wouldn’t call it a definitive win for Trump, as millennials remain a volatile and diverse group, often skeptical of his broader agenda… This uptick likely reflects targeted messaging or economic optimism resonating with younger voters, but it’s too early to deem it a lasting trend.”
He continued: “As for prioritizing millennials, Trump’s political strategy has historically leaned on energizing his core base, often older, more conservative voters, rather than tailoring policies to younger demographics. His focus seems more about dominating the broader narrative than catering specifically to this age group’s public opinion.”
The battle for millennial support isn’t over. As the midterms draw closer, polling could continue to fluctuate based on domestic policy, economic strength, and foreign affairs. But this week’s numbers give Trump a powerful boost—and send a strong message to Democrats banking on a youth revolt.
Both Republicans and Democrats are ramping up their use of podcasts and alternative media to bypass traditional gatekeepers and speak directly to younger Americans. That strategy is paying off—especially for Trump.
Just last month, a Marquette University poll showed 66% approval for the president’s handling of illegal immigration—a major topic for younger, working-class voters concerned about jobs and national security.
The poll came weeks after the deportation of MS-13 gang member Kilmar Abrego Garcia, who had been bizarrely embraced by Democrats in their narrative battle over immigration enforcement. Trump’s DHS sent him packing back to El Salvador.
And in May, a Quantus poll showed Trump’s national approval locked at 48%, with 48% disapproving—a dead heat that defies the left’s desperate claim that Trump holds “the worst approval numbers” in modern history. That narrative was largely pushed by a CNN outlier poll, now thoroughly discredited.
Meanwhile, Trump’s immigration policies are evolving. The Department of Homeland Security recently unveiled a new initiative that offers $1,000 cash stipends and paid flights for illegal aliens who voluntarily self-deport. The agency says it’s a smart financial move that saves taxpayer dollars—while still enforcing immigration laws.
With strong momentum building and a millennial shift in the works, the Trump campaign is reminding voters that America’s future doesn’t belong to the radical left. It belongs to those who are willing to fight for it.
