Cracker Barrel just found out what happens when a company decides to throw tradition in the trash. The restaurant chain’s stock dropped a staggering 12% after rolling out a new “modern” logo that erased one of its most recognizable symbols.
And while Cracker Barrel’s leadership was scrambling to explain the collapse, Steak ‘n Shake jumped in with a brutal message that exposed the CEO’s stunning mistake.
American capitalism has a way of punishing arrogance. Sometimes, the “little guy” gets the chance to land a knockout punch on a much bigger competitor—especially when that competitor sabotages itself.
That’s exactly what happened when Steak ‘n Shake piled on Cracker Barrel’s embarrassing blunder. The Indianapolis-based chain didn’t hold back. Instead of politely disagreeing, they went right for the jugular.
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