The fast food battleground just got a major shake-up — and it wasn’t from the usual suspects.
While McDonald’s and Burger King continue to push prices higher, one player in the game decided to go completely against the tide. Sonic Drive-In has fired the opening shot in what could become a nationwide price war, and the big names aren’t going to like it.
Dollar Deals at a Time When America Needs Them Most
With inflation squeezing wallets tighter than ever, combo meals at major chains now cost as much as a sit-down dinner used to. But Sonic has decided that families deserve better. Their new “Snacky Hour” promotion is a direct challenge to the industry’s price hikes.
From 2 p.m. to 5 p.m. every day, customers can pick up corn dogs, two-piece mozzarella sticks, and pretzel twists for just one dollar each. No gimmicks, no apps, no hoops to jump through — the price is automatic.
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