For more than a decade, McDonald’s has been quietly hiking its prices, telling Americans it was “unavoidable.” Families watching every dollar spent on a simple meal were left footing the bill, while the men in charge kept climbing the corporate ladder. Now, the CEO just reminded everyone exactly how disconnected he really is.
Chris Kempczinski, the Harvard MBA who took home $19.2 million last year running the chain that shaped generations, stepped in front of a camera this week to promote McDonald’s newest creation – the Big Arch burger. And what he revealed about himself – and how he sees you – was unmistakable.
The Big Arch was meant to be a celebration. Two quarter-pound beef patties, three slices of white cheddar, crispy onions, pickles, and a signature sauce. It’s the kind of indulgent, filling burger families have long enjoyed. Kempczinski wanted to be the face of the launch.
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