In response to widespread backlash, Porsche has taken steps to offer its apologies. The controversy erupted when the company digitally eliminated a prominent Portuguese monument from a video celebrating the 60th anniversary of its iconic 911 model. The advertisement, showcasing a blend of classic and modern versions of the renowned vehicle navigating through rugged mountain landscapes, became the subject of scrutiny when observant viewers realized that a monumental statue of Jesus Christ had been conspicuously omitted
A spokesman responded to MailOnline on Sunday night with the following statement: “In a previously-uploaded version of the 911 S/T launch film, a landmark was removed. This was a mistake, and we apologise for any offence caused. The original film is online now.”
Porsche stated to FOX Business in another statement, “In an early version of a film created in Europe, the Cristo Rei Statue does not appear. We are truly sorry and can fully understand the hurt this has caused. This film has been removed.”
Following the news of their demolition of the famous monument, Porsche received a lot of negative feedback on social media. As a result of the decision, there was a barrage of criticism on the internet. One X user joked, “Bud Light ’em!”
Porsche replied on Sunday afternoon by posting an updated version of its 60th anniversary film on its YouTube page. This revised edition corrects the earlier omission by placing the statue of Jesus Christ back on its pedestal.
The Santuário de Cristo Rei, or Sanctuary of Christ the King, is a prominent Catholic structure and shrine dedicated to the Sacred Heart of Jesus Christ, and it is located in Almada, Portugal. One of the most famous sites in the area because to its commanding vantage point over Lisbon and the Tagus River.
The famous Christ the Redeemer statue in Rio de Janeiro, Brazil, served as the monument’s inspiration. Following the Cardinal Patriarch of Lisbon’s trip to Brazil in 1934, this influence became manifest and led to the founding of the Santuário de Cristo Rei in Portugal.
The statue stands at an impressive height of 28 meters, and when considering its pedestal, the entire monument stretches to an impressive 110 meters. Notably, the pedestal also accommodates a chapel, adding to the significance of the Santuário de Cristo Rei.
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