While most big-name companies use Memorial Day as just another excuse to boost sales with flag-waving ads and half-hearted discounts, one small Florida business is taking a stand—and putting real money behind it.
Tabañero, a hot sauce maker based in Delray Beach, is honoring a fallen American hero in the most powerful way possible: by donating every single dollar from their online Memorial Day sales to the family of a U.S. Marine who gave everything for his country.
No flashy commercials. No fake patriotism. Just action.
Honoring a True Patriot
Marine veteran Paul McDevitt, who served during the Gulf War, passed away on July 4, 2021. But his legacy lives on—not only through the countless young men he mentored on rugby fields across New Jersey but now also through the generosity of a company that’s actually walking the walk when it comes to honoring service.
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