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DQ’s Hottest Treat Just Got a Wild Makeover!

America’s favorite soft-serve chain is doing what it does best — leaning into tradition, tapping into nostalgia, and giving customers exactly what they want.

Jerome L Lawson via Shutterstock

As corporate America scrambles to reinvent itself with gimmicks no one asked for, one iconic brand is doubling down on a proven formula: classic flavors, limited-time excitement, and a little seasonal flair.

And this time, it’s going green.

Dairy Queen Revives A Smash Hit — With A St. Patrick’s Day Twist

Last year, Dairy Queen quietly launched what would become one of its most talked-about specialty treats in years. In February 2025, the chain unveiled the Crunchin’ Cookie Dipped Cone — a bold departure from the standard chocolate or cherry shell that Americans have known for decades.

Instead of a plain hardened coating, this version featured cookie crumbles blended directly into a vibrant blue shell. It wasn’t just a cosmetic change. It added crunch, texture, and a fresh reason for customers to walk through the doors.

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