Corporate America is finally waking up to the reality that “get woke, go broke” isn’t just a slogan—it’s a warning. Target has become the latest cautionary tale, and now its longtime CEO is stepping aside after years of alienating loyal customers.
Brian Cornell, who has run Target since 2014, announced he’ll step down as CEO on February 1, 2026. At 66 years old, Cornell will move into a cushy role as Executive Chairman of the board. His replacement will be Target’s current Chief Operating Officer, Michael Fiddelke, a company insider who started out as an intern two decades ago.
But Cornell’s departure isn’t just about age or succession planning—it comes after years of backlash over the company’s obsession with social activism. The same week his exit was revealed, Target’s stock plunged 8% following another disappointing earnings report, continuing a slide that’s haunted the company for years.
Target didn’t lose customers overnight. The decline traces back to Cornell’s decision to turn the retail chain into a laboratory for leftist experiments.
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