America’s fast food giants are fighting harder than ever for customer loyalty. Prices are up. Traffic is down. And chains are desperately searching for new ways to keep people coming back through the doors.
McDonald’s and Wendy’s have chosen the same path. Loyalty apps. Artificial intelligence. Data collection. Algorithm driven recommendations that tell customers what they should want.
Burger King just went in the opposite direction.
Instead of lecturing customers or herding them through digital funnels, Burger King gave them something its biggest rivals refuse to offer. Real control over the menu.
That decision just paid off in a big way.
Burger King Lets Customers Build the Burger
In early January, Burger King rolled out the Ultimate Steakhouse Whopper nationwide. But this was not a product dreamed up in a corporate test kitchen or brainstormed in a Manhattan boardroom.
>> Click Here To Continue Reading <<
