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PMI, which acquired Zyn for a staggering $16 billion, reported a significant increase in sales, jumping 80% year-over-year in April 2022. The company sold 131.6 million cans of Zyn in the past year, making it a dominant player in the industry. According to Tobacco Reporter, Zyn accounted for roughly 75% of oral, smoke-free tobacco sales in the U.S.
Despite these impressive numbers, Carlson’s issue stems from PMI’s political contributions. In 2024, PMI employees and owners donated $18,200 to Kamala Harris’ presidential campaign. Additional donations include $100,000 to the Democratic Lieutenant Governor’s Association and $6,600 to Democratic Senate candidate Collin Allred of Texas, among other Democratic recipients.
During his conversation with Old Row, Carlson didn’t hold back in expressing his frustration with Zyn’s ties to Democratic politicians. “Well, I’m going through a period of transition in my life with nicotine pouches. I’ve used a certain brand. I’m embarrassed to say it. It’s made by a huge company, huge donors to Kamala Harris. I’m not gonna use that brand anymore,” Carlson declared.
He took it a step further, dismissing Zyn as a product suitable only for a certain demographic. “I mean, I think it’s fine. It’s good for like your girlfriend or whatever, but I don’t think men should use that brand. It starts with a Z,” Carlson remarked, signaling his personal disapproval.
In an unexpected move, Carlson went beyond simply boycotting Zyn. He announced that he would be launching a direct competitor to the smoke-free tobacco giant, a new brand he plans to call “Alp.” He promised that his product would offer a better alternative, one that aligns more with his principles. “It’s a much better option, trust me,” Carlson said confidently. “And I would know, I know a lot about this area. So I’m going to forego the pouches probably made by that other company.”
The exact details of Carlson’s new venture are still under wraps, but sources suggest the product could hit the market as early as November. Carlson has yet to make a formal announcement on his own social media platforms, but anticipation is already building among his fans and the tobacco-free community.
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Carlson’s departure from Zyn is more than just a personal choice; it reflects the deepening divide between conservatives and companies that support Democratic candidates. Carlson’s decision to launch Alp could potentially attract a new audience of users who are both politically conservative and interested in alternative tobacco products. Moreover, the move could impact Zyn’s market share, especially if Carlson’s followers choose to abandon the brand.
Carlson has been a vocal critic of corporate America’s involvement in politics, particularly when it comes to aligning with Democratic figures like Vice President Harris. His decision to start his own brand is a testament to his desire to offer consumers an alternative that aligns with his values.
In a time when consumer choices are increasingly intertwined with politics, Carlson’s bold move signals a new chapter in the nicotine pouch industry. Will Alp succeed in challenging the dominance of Zyn? Only time will tell, but one thing is certain: Tucker Carlson is once again shaking up the status quo.
