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Kathleen Lochel, the bakery’s owner, spoke with Fox & Friends First about the trend and explained that it’s not just a fun game for customers. “They’re [customers] telling us stories. A lot of people are upset right now with the cost of things, they’re venting to us,” she explained. The cookie purchases have become a small reflection of voter frustrations with the current administration’s handling of economic issues.
While Lochel emphasized that her bakery remains neutral, the numbers indicate clear enthusiasm for Trump among her clientele. “We stay neutral to everybody — we love all,” she added, emphasizing that the bakery itself is not taking sides, but simply providing a fun way for customers to express their preferences.
Lochel’s cookie tally has gained popularity beyond Pennsylvania, with orders pouring in from all over the country. According to Lochel, about a third of their product goes outside the state, with most in-state purchases favoring Trump. The bakery is located in a key swing state, which could make these sales even more telling. In swing states, where every vote counts, these kinds of indicators could give an idea of voter enthusiasm and momentum.
“I think that people support Trump all over. The Trump name actually brings in a lot of business for many people,” Lochel remarked, pointing to how the former president’s presence still looms large over the political and economic landscape.
Looking back at 2016, many polls gave Hillary Clinton a strong lead over Donald Trump, yet Trump ended up winning the election. The 2020 election was the only year when cookie sales didn’t predict the winner, and many Trump supporters point to it as evidence of broader issues with that year’s results.
In this unpredictable political climate, it may be wise to look at more unconventional predictors. Whether you trust the polls, the predictions of expert analysts like statistician Nate Silver—who currently gives Trump a 61 percent chance of winning the electoral college—or a “cookie tally,” the message is clear: neither candidate can afford to take their foot off the gas.
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“Jokes aside, it seems neither side should get comfortable with whatever predictions favor their candidate,” one article noted. The countdown to Election Day is full of twists and turns, and anything can happen between now and then. Trump’s lead in cookie sales may just be one of many signs that his supporters are enthusiastic and engaged, but it’s hardly a definitive forecast.
Ultimately, voters, candidates, and even poll-watchers should heed this advice: keep fighting until the last vote is counted. Election Day is unpredictable, and no tally—whether from cookies or polling firms—can guarantee the final result.
As the race continues, more unusual indicators like Lochel’s cookie tally will add flavor to the political debate. With just a few weeks left, both candidates will need to push hard to win the support of voters—and perhaps even snag a few extra cookie sales along the way.
