For decades, food companies have poured billions into the latest dietary trends.
Consumers were told to embrace plant-based alternatives, experiment with lab-grown foods, and replace traditional proteins with whatever new substitute Silicon Valley investors happened to be promoting.
But while corporate marketers chased the next fad, millions of Americans quietly stuck with something much simpler.
They kept buying ranch.
Now the iconic dressing that became a staple in households across the country is expanding beyond the condiment aisle in a move that reflects where American eating habits are headed.
Hidden Valley Ranch, the brand that helped turn ranch dressing into a cultural phenomenon, has officially entered the ready-to-eat protein market with a new line of refrigerated chicken snacks available at major retailers nationwide.
The launch represents one of the biggest product shifts in the company’s history and comes as Americans continue showing a growing appetite for high-protein foods made from familiar ingredients.
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