For years, much of Corporate America treated patriotism like a liability.
Big brands quietly pulled back from the American flag, watered down traditions, and chased social trends that alienated everyday Americans.
One iconic restaurant chain just went in the opposite direction.
And Steak ’n Shake made one announcement that left no doubt where they stand.
A $2.50 Milkshake That Means Something
Steak ’n Shake did not roll out another hollow marketing gimmick wrapped in red, white, and blue.
Instead, the Indianapolis based chain launched a new Patriot Milkshake priced at exactly $2.50 to honor America’s upcoming 250th anniversary.
Two dollars and fifty cents. For 250 years.
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