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“Paul McDevitt embodied values Tabañero admires including service, strength, humility, and heart,” said Traci Mishner, the company’s Vice President of Marketing and Trade Operations. “This Memorial Day, it’s our honor to support Paul’s family to help carry forward the values he stood for.”
Not Just Lip Service
Let’s be honest—how many massive corporations run patriotic ads every May while outsourcing jobs and padding executive bonuses?
Tabañero isn’t playing that game.
On Memorial Day, Monday, May 26, 100%—yes, all—of their online revenue will go directly to the McDevitt family. No skimming. No hidden “processing fees.” Just real support for a family who lost a real hero.
The company did the same thing last year, donating their Memorial Day sales to the family of Marine Sergeant Ben Williams. They’ve made this an annual tradition—and it’s a tradition worth celebrating.
A Life of Service—On and Off the Battlefield
McDevitt’s story is the kind that reminds you what makes this country great. After coming home from war, he didn’t fade quietly into the background. Instead, he jumped headfirst into his community, coaching rugby and shaping the lives of countless young men—including his own three sons.
He wasn’t chasing medals. He wasn’t seeking recognition. He was showing the next generation how to live with character, grit, and purpose.
“When Paul died on July 4, 2021, it felt like losing a piece of what makes America great,” the article notes. And that’s exactly why his name continues to be honored through tournaments and awards that reflect his deep impact on others.
A Model for the Rest of Corporate America
It’s telling that a boutique hot sauce company is outshining billion-dollar brands when it comes to real, meaningful action. While most companies will slap a flag on a label and call it a day, Tabañero is making a difference.
They’re not in it for the headlines. They’re not seeking applause. They just believe in doing right by the people who’ve served—and sacrificed—for this nation.
And frankly, that’s more than we can say for most of corporate America.
How You Can Help
If you’re looking for a way to honor the fallen this Memorial Day, skip the empty gestures and head to Tabañero.com. Every purchase made on May 26 goes directly to the McDevitt family.
“This isn’t some marketing gimmick disguised as charity work,” the article states. “Paul’s story hits different because it’s about a guy who understood what America is supposed to be about – looking out for your neighbors and leaving things better than you found them.”
It’s a simple formula: bold flavor, real purpose, and zero BS.
This Memorial Day, Tabañero isn’t just honoring the troops. They’re proving what real patriotism looks like—one bottle at a time.
