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“We’re going to offer customers the same deal that our employees get. That’s worth thousands of dollars,” Croley told host Brian Kilmeade.
Croley emphasized Ford’s commitment to American workers and manufacturing. “We’ve heard some uncertainty from our customers and we want them to be assured that Ford, the most American auto company, is going to do right by them, as are our dealers. We make the most cars here, we employ the most, we export the most, and so we here at Ford, we’re in a good position to address customers’ concern and give them a really great deal on a great vehicle.”
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Meanwhile, Swedish automaker Volvo has announced plans to ramp up its American production in response to Trump’s tariffs. The company is shifting its strategy to manufacture more vehicles at its South Carolina facility, a move that aligns with the administration’s push for job growth and domestic industry expansion.
Volvo CEO Håkan Samuelsson confirmed the shift, stating, “We will have to increase the number of cars we build in the U.S., and surely move another model to that factory.” The company currently produces its EX90 and Polestar 3 electric vehicles in Charleston and is actively reviewing which other models can be assembled in the U.S.
Volvo’s South Carolina plant opened in 2018 with a strong emphasis on domestic production. However, initial plans to export vehicles to China were scrapped after China imposed retaliatory tariffs on American-made cars. The latest move marks a renewed commitment to U.S. manufacturing, especially in light of the administration’s efforts to level the playing field for American workers.
Automakers across the industry had already begun shifting production back to the U.S. prior to the announcement of the new tariffs. Honda, for instance, recently reversed its decision to produce the 2025 Civic in Mexico, choosing instead to manufacture it in Indiana. Similarly, Hyundai pledged a massive $20 billion investment in U.S. facilities, while Stellantis has committed to reopening its Belvidere, Illinois, plant to manufacture midsize trucks.
The auto industry’s response has drawn praise from unions and American workers. The United Auto Workers (UAW) union issued a strong statement of support for President Trump’s decision to prioritize American jobs.
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“Mr. President, we can’t thank you enough. In six months to a year, we’re going to see the benefits, I can’t wait to see what’s happening 3-4 years down the road. Thank you, Mr. President,” one UAW member said at a Michigan press conference ahead of the official announcement.
As tariffs take effect, it is clear that Trump’s trade policies are reshaping the global automotive landscape. With major automakers making decisive moves to expand their U.S. manufacturing presence, the nation’s workers stand to gain from increased job opportunities, while consumers benefit from competitive pricing on American-made vehicles. The coming months will reveal just how significant the impact will be, but one thing is certain: the push to bring manufacturing back home is accelerating.
