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Ryan Cohen’s $56B Bet Just Crushed Amazon

Ryan Cohen is making another high-stakes move, and this time the scale is big enough to shake the foundations of the entire e-commerce industry.

The entrepreneur behind Chewy is now attempting something far more ambitious. He is pushing a massive $56 billion bid to take over eBay through GameStop, a move that could create a direct and serious challenger to Amazon. And if history is any guide, dismissing him could be a costly mistake.

The Man Who Was Told “Impossible” Before

Long before this latest bid, Cohen was already familiar with skepticism. When he first launched Chewy, few in Silicon Valley believed the idea had any chance. Venture capital firms rejected him repeatedly, warning that Amazon would dominate the pet supply market and crush any competitor.

Cohen ignored them.

He built Chewy into a powerhouse, scaling it rapidly into a dominant online retailer in its niche. By the time he exited, the company had reached massive sales milestones and was acquired by PetSmart for billions. That deal marked one of the largest e-commerce exits at the time and proved that Amazon was not invincible.

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