For years, American truck buyers have been forced to watch foreign brands dominate a segment that should have belonged to Detroit all along. Toyota’s Tacoma has practically owned the midsize pickup market while American automakers sat on the sidelines.
That may finally be about to change.
At a recent investor event, Ram dropped a bombshell announcement that could shake up the truck world and give Toyota its first serious fight in decades.
Ram CEO stuns with 2027 midsize pickup reveal
For 13 years, truck fans have been asking the same question: when will Ram get back in the midsize game? Last week, they finally got their answer.
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