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“We went back to the kitchen and paired our mild base with our Louisiana marination, which serves as the perfect canvas for both bold and balanced flavor,” said Chef Amy Alarcon, Popeyes VP of Culinary Innovation.
That mild base means every flavor packs more punch, and Popeyes didn’t stop there. They’re also bringing back fan-favorite sauces like Signature Hot, Sweet ‘N Spicy, and Honey BBQ—all built on the upgraded foundation.
The result? Seven different flavor options that give customers variety without making them settle for less. That’s how you keep people coming back for more instead of wandering over to the competition.
The smartest move wasn’t just in the kitchen—it was in the playbook. Popeyes secured a partnership with Tampa Bay Buccaneers quarterback Baker Mayfield for their new “Better Wings, Better Mayfield” campaign.
This isn’t some tone-deaf Hollywood endorsement. Popeyes picked someone who actually resonates with their audience. Mayfield isn’t a pampered celebrity—he’s a quarterback who’s faced setbacks, fought his way back, and continues to grind it out on the field. That kind of resilience connects with hardworking Americans.
As Mayfield put it: “Popeyes leveled up their wings, and now fans can level up their game days too — with free wings every time I score a touchdown.”
Starting September 4, customers can claim a free 6-piece wing order the Monday after every Mayfield touchdown, as long as they make a $10+ purchase through the Popeyes app or online.
Think about that. Popeyes is literally tying their reward system to American football success. That’s a marketing strategy that understands its customer base better than anyone. No lectures, no woke messaging—just a good deal tied to America’s favorite sport.
While other chains are still scrambling to figure out why sales are slipping, Popeyes is charging ahead with a plan that’s smart, aggressive, and built to win.
They’ve strengthened their menu, widened customer choices, chosen the right spokesperson, and rolled it all out exactly when football fever is sweeping the nation.
The wing market is massive. Americans eat billions of wings during football season, and Popeyes has now positioned itself to take a larger share of that demand. With wings starting at just $5.99, they’re offering not only flavor but also value—something that matters when families are keeping a close eye on their spending.
Here’s the bigger picture: Popeyes isn’t looking for handouts, nor are they bending over backwards to appease activist checklists. They saw what customers wanted, improved their product, and delivered a bold plan that makes sense in the real world.
This is how American business is supposed to work—serving the customer, not chasing political points.
Their rivals should be worried, because Popeyes has just proven that when you focus on what people actually want—great food, fair prices, and a little excitement—you can leave the competition in the dust.
