The National Football League once marketed the Super Bowl as a shared American tradition, a night when families could gather around the television without worrying about what might flash across the screen. This year, that expectation collapsed. During the halftime show at Super Bowl LX, the league handed its biggest stage to pop star Bad Bunny, and the result ignited a firestorm of criticism that the NFL is still trying to ignore.
Commissioner Roger Goodell and the league’s executives approved the performance, knowing full well that the Super Bowl draws tens of millions of viewers, including children. What aired instead was a spectacle many Americans found confusing, alienating, and offensive. Critics argue the league crossed a line by allowing a performance that clashed directly with the values that once defined the event.
The backlash was swift. Millions of viewers took to social media to express outrage, not just over the music itself, but over what they saw as a deliberate provocation. For many fans, the frustration was not about language or culture, but about standards. The Super Bowl is not a late night cable show. It is a national broadcast watched by families, and viewers expect at least a basic level of decency.
As Turning Point USA pointed out, the frustration reached a boiling point when an alternative broadcast was launched in protest. The organization reported that at least 25 million people tuned in to its own halftime programming, a stunning figure that underscored just how many Americans were searching for an escape from what the NFL delivered.
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