Under the guidance of CEO Elon Musk, Twitter is bringing back its political ad policy after a three-year suspension in an effort to boost income in the wake of its purchase last year. It will be interesting to observe how this change impacts one of the biggest internet platforms in the world and how it influences forthcoming elections throughout the world.
“We believe that cause-based advertising can facilitate public conversation around important topics,” From its Twitter Safety account, the business sent a message late on Tuesday.
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“Today, we’re relaxing our ads policy for cause-based ads in the US,” it said. “We also plan to expand the political advertising we permit in the coming weeks.
“Moving forward, we will align our advertising policy with that of TV and other media outlets. As with all policy changes, we will first ensure that our approach to reviewing and approving content protects people on Twitter.”
The bold decision to outlaw all political advertising was taken by Twitter in 2019 in response to rising concerns about false information being shared on the network. This project demonstrated a proactive commitment to user protection and campaign integrity on social media.
The CEO of a significant corporation at the time, Jack Dorsey, said that although online advertisements are unquestionably effective tools for commercial organizations to employ in promotions and marketing initiatives, “that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.”
With the most recent ruling, the rule that forbade political campaign or party advertisements was abandoned in a significant manner. Government representatives who have been elected or appointed may now place advertisements on this platform.
Despite being a hot topic during the 2018 U.S. midterm elections, political advertising only made up a relatively tiny fraction of Twitter’s total income for the whole election period—under $3 million.
Following the U.S. presidential election of 2020, Facebook decided to relax its ban on political and social issue advertisements. This decision opened the door for businesses to communicate with people all over the globe about their respective themes.
Elon Musk bravely bought Twitter, certain that the platform’s full potential for supporting free speech would finally be achieved. Musk had a clear goal of empowering the free flow of ideas.
Tesla CEO Elon Musk looked for creative methods to cut expenses and boost income in an attempt to protect his $44 billion investment in the social media firm.
