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Part of Harris’ Nevada problem lies with Hispanic voters, a demographic that Democrats have traditionally relied upon for support. But recent polling shows that Harris is losing ground with this crucial voting bloc, particularly among Hispanic men. Nevada, with its sizable Hispanic population, could see a major shift in voter loyalty, threatening the Democrats’ hold on the state.
Harris has tried to address this issue by appearing on Spanish-language networks and holding town halls aimed at Hispanic voters, such as a recent one in Las Vegas hosted by Univision. However, these efforts have done little to turn the tide. As radio host Rafael Cerros Jr. pointed out, “I feel the Democrats take the Hispanic vote for granted here in Vegas or in Nevada. We are one-third of the population.”
Cerros’ observations are supported by what he’s seeing in his community, where more and more Hispanic voters are turning to Donald Trump. “A lot of people are calling me, or calling us—Latinos, you know, talking about voting for Trump,” Cerros added. This growing shift could spell disaster for Harris if she cannot find a way to win back this crucial demographic.
If Harris was hoping to shore up her chances in Nevada, recent polling suggests she has a steep hill to climb. A Wall Street Journal/Fabrizio/GBAO poll found that former President Donald Trump leads Harris by six points in the state, with Trump receiving 49% of the vote compared to Harris’ 43%. On key issues like the economy, inflation, and immigration, Trump holds a commanding lead. The economy, in particular, appears to be a major factor driving voters away from Harris.
Nevada’s economy, still reeling from the pandemic, has not fully recovered. The state, heavily dependent on tourism, was hit hard by the lockdowns imposed by Democrat Governor Steve Sisolak. Even today, Nevada suffers from the highest unemployment rate in the country. Small businesses, especially those owned by Hispanic families, are struggling to stay afloat in the face of high inflation and slow recovery.
As Cerros explained, “A lot of small businesses are struggling. It’s not 100% yet, to where it was. Especially with inflation.” This economic hardship has caused many Hispanic voters to reconsider their support for Democrats, and Trump’s message of economic revitalization seems to be resonating with them.
Nevada’s status as a battleground state makes it one of the most important prizes in the upcoming election. In 2020, Biden narrowly won the state by about 35,000 votes. But with Trump gaining momentum and Harris struggling to connect with key voter groups, Democrats are beginning to worry that Nevada could flip to the Republicans in 2024.
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For Harris, this is more than just a regional issue. If Nevada, a state that has been reliably blue in recent elections, slips out of the Democrats’ grasp, it could signal a broader problem for the party as a whole. Other swing states with large Hispanic populations, like Arizona, may also be in jeopardy.
As one of Harris’ closest political allies in Nevada issues a dire warning, her campaign finds itself at a critical juncture. With time running out and the stakes higher than ever, Harris must find a way to reverse the downward trajectory of her campaign before it’s too late. The question remains: Can she turn things around, or will Donald Trump be the first Republican to win Nevada since 2004?
In a state where the economy is everything, Harris’ future could depend on her ability to address voters’ concerns before it’s too late.
