Ford Just Changed EVERYTHING at the Dealership!

For years, Americans have said the same thing: walking into a car dealership feels like entering a pressure cooker. Most people would rather deal with major life headaches than listen to a salesman pitch a $60,000 vehicle loaded with fees no one asked for.

Now Ford claims it has found the solution. And the fix they’re rolling out tells you everything about how disconnected the company has become from ordinary buyers.

Ford’s “Signature 2.0” Overhaul Misses the Real Problem

Ford Motor Company just launched what it calls “Ford Signature 2.0,” a sweeping redesign of its dealerships that trades the old-school sales desk for what the company now calls “hospitality hubs.” Staff won’t be salespeople anymore, they’ll be “brand ambassadors.” New buildings will feature soft lighting, glass walls, complimentary lattes, and waiting-room furniture that looks straight out of a tech startup.