Ford’s design team spent time inside Carhartt’s downtown Detroit store studying the details that made the brand famous. Heavy fabrics. Reinforced stitching. Functional elements meant to survive years of abuse on real job sites.
Then they stepped outside.
What caught their attention were the manhole covers embedded in Detroit streets. Industrial. Purpose built. Designed to last decades under constant pressure. That utilitarian pattern became the inspiration for the Super Duty’s custom wheels.
Ford released a teaser image showing a rugged, two tone wheel design with open edges and an unmistakably industrial feel. It mirrors the same work first philosophy that built both companies long before marketing departments existed.
This was not a branding exercise dreamed up in a boardroom. Ford’s designers physically walked the streets of the city that shaped both companies and translated that grit into metal.
That single design choice says more about the partnership than any press release ever could.
>> Click Here To Continue Reading <<
