Jaguar, a name once synonymous with elegance and prestige, has found itself at the center of a fiery debate following the leak of images showcasing its latest concept car. The design, set to be officially unveiled in Miami tonight, has polarized audiences and raised questions about the brand’s direction in the face of modern trends.
The leaked images reveal a striking departure from Jaguar’s traditional style. Many observers on social media platform X (formerly Twitter) were quick to criticize the new design, comparing it to a “Barbie car” and expressing frustration at what they perceive as a dilution of the brand’s classic aesthetic. This comes after a series of moves by Jaguar that some have labeled as overtly “woke,” starting with a controversial advertisement released last month.
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The ad, which was intended to tease the new concept cars, featured a diverse cast of individuals sporting unconventional outfits. It also introduced Jaguar’s revamped logo, replacing the iconic leaping jaguar emblem—a hallmark of the brand since its inception—with a more “funky” and modernized design.
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