The controversial news outlet Deadspin, which is well-known for its daring viewpoints on sports and society, is said to have fired every member of its editorial staff at a turbulent time when it was known for its aggressive reporting style.
According to Axios, CEO Jim Spanfeller said on Monday that G/O Media has given Lineup Publishing, a recent entrant to the digital media consolidation space, control of the sports site. This tactical change is a part of G/O Media’s larger divestiture plan, which was started in response to growing investor expectations for stronger returns when the company was bought by Great Hill Partners in 2019.
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Spanfeller wrote a message to the workers stating that none of the current Deadspin personnel will be taking over for the new owner. The goal of Lineup Publishing’s new team is to represent their editorial vision for the brand.
Employees at G/O Media were notified of their termination as a result of the sale on Monday. In less than a year, this is the third round of layoffs at the firm. It was implied by Spanfeller that G/O Media was not actively looking to sell the website when he indicated that Lineup Publishing started the deal by indicating interest in purchasing Deadspin.
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