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“I’m suing @JBSFoodsUSA, the world’s largest beef producer, for misleading the public about its environmental impact,” On X, Letitia James stated. “The beef industry is one of the largest contributors to climate change, and JBS has falsely advertised its commitment to sustainability and endangered our planet.”
Some people think it ludicrous, but Letitia James claims that families are prepared to spend more for ecologically friendly food goods.
“Families [are] willing to spend more of their hard-earned money on products from brands that are better for the environment,” James stated in a release. “JBS USA’s greenwashing exploits the pocketbooks of everyday Americans and the promise of a healthy planet for future generations.”
ALERT! Major Water Restrictions In Effect!
According to Reuters:
The attorney general of New York state filed a lawsuit against JBS (JBSS3.SA), opens new tab, the largest beef producer in the world, on Wednesday, claiming that the company misled the public about its environmental effect in order to increase sales.
Attorney General Letitia James claimed that JBS USA Food Co., the American branch of the Brazilian corporation, has made false and deceptive claims about its intention to attaining net zero greenhouse gas emissions by 2040 and has “no viable plan” to do so.
According to James, JBS acknowledged that company did not account for the great majority of greenhouse gas emissions from its supply chain, particularly those resulting from Amazonian deforestation, in their “Net Zero by 2040” pledge.
Achieving the target, she added, was “infeasible” im light of JBS’s intention to expand production and, consequently, its carbon footprint, as well as the fact that, by 2021, its greenhouse gas emissions will have surpassed those of the whole nation of Ireland.
