Fast food giants are scrambling to figure out how to stay relevant with Gen Z. Burgers and fries are no longer enough. Drinks are now the battlefield.
McDonald’s already tried to crack that code and paid a steep price.
Now KFC is charging down the same road with a massive investment, convinced it can succeed where its biggest rival stumbled.
Whether that confidence is justified is another story.
KFC rolls the dice on a $45 million drink gamble
KFC has announced a sweeping expansion of a new beverage-focused concept called Kwench by KFC across every restaurant in the U.K. and Ireland by summer 2026.
The fried chicken chain is committing £38 million, roughly $45 million, alongside franchise partners to make the rollout happen.
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