For decades, German luxury automakers ruled the global auto market with an iron grip. Their brands were synonymous with engineering excellence, status, and prestige. In places like China, owning a German luxury car was once a clear symbol of success.
That era is now coming to a brutal end.
Porsche has just released a sales figure that underscores a deeper, more dangerous shift happening across the global auto industry, and it is especially devastating for Europe’s once untouchable luxury brands.
A Historic Drop That Can’t Be Ignored
Porsche delivered just 279,449 vehicles worldwide in 2025, representing a 10% decline from the previous year. That may not sound catastrophic at first glance, but context matters.
The company has not experienced a downturn this severe since the 2009 global financial crisis, when sales plunged 24%. Back then, the world economy was melting down. Today, the global economy is not the primary problem.
The problem is China.
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