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Ravenscroft previously led Edelman’s UK Crisis and Risk team, advising clients on what her firm bluntly describes as “front-page stuff: from boycott campaigns to sexual allegations to serious safety issues, geopolitical and ethical risks.”
One former colleague famously described her as “bulletproof sunshine.”
That résumé is not built for light press releases or ribbon cuttings.
Andrew’s Epstein Mess Keeps Getting Worse
The hire comes as Prince Andrew’s scandal refuses to die.
In October 2025, Andrew was stripped of his remaining royal titles after an email surfaced proving he remained in contact with Epstein well into 2011, contradicting his repeated claim that he cut ties in December 2010.
That email was devastating.
“We are in this together and will have to rise above it,” Andrew wrote to Epstein after photographs emerged showing him with trafficking victim Virginia Giuffre.
The fallout was swift.
King Charles III reportedly forced Andrew to relinquish the Duke of York title and vacate Royal Lodge. William backed the decision.
But the scandal did not stop there.
In November 2025, U.S. congressional investigators formally demanded Andrew testify regarding Epstein’s sex trafficking operation. Andrew simply ignored the request.
Each new revelation drags the monarchy back into the headlines.
Kate Photo Debacle Exposed Palace Weakness
This is not the first time William’s team has been caught flat-footed.
In 2024, Kensington Palace suffered a public relations disaster when it released a Mother’s Day photo of Kate and her children that major news agencies refused to run after identifying digital manipulation.
Kate later apologized, saying she had been “experimenting with editing.”
Few believed that explanation.
The palace lost control of the story for days until Kate finally revealed her cancer diagnosis, fueling speculation and criticism worldwide.
“It’s kind of remarkable how badly this was done,” Northeastern University professor Peter Mancusi said.
Crisis communications consultant Amanda Coleman added that the episode exposed the failure of the royal family’s long-standing doctrine of “never explain, never complain” in the age of social media.
Inside Help From the King’s Old Team
Ravenscroft’s hiring was reportedly facilitated by Julian Payne, a former communications secretary to King Charles who now runs Edelman UK.
“It is unlikely to be a coincidence that one of his most senior and respected members of staff has taken a key role in William’s office after a period of turmoil,” a source told the Mail on Sunday.
Palace insiders insist Ravenscroft will serve in a “non-crisis” role managing daily press relations.
That claim stretches credibility.
You do not hire an expert whose specialty includes “sexual allegations” and “geopolitical risks” unless you expect turbulence ahead.
William Is Preparing for What’s Coming
Prince Andrew’s problems are not going away. New documents, witnesses, and political pressure continue to surface.
Reports already indicate William has banned Andrew from his future coronation, drawing a hard line between the monarchy’s future and its most toxic liability.
William appears determined to position himself as a modernizing force who understands that reputation management is no longer optional.
The royal family is facing a painful truth.
When your uncle’s friendship with a dead pedophile keeps resurfacing, silence is not dignity. It is surrender.
And Prince William is no longer waiting for the next crisis to hit before acting.
