The restaurant industry is facing a harsh reality: Americans are tightening their belts, and fast-food giants are feeling the squeeze. Inflation has left consumers more cautious, and many have begun skipping drive-thru lines in favor of saving money at home.
Amid this pressure, one chain is seizing the moment—and it’s leaving competitors scrambling. Chipotle just unveiled a Thanksgiving-week promotion that has McDonald’s, Wendy’s, and other fast-food names sweating.
Targeting the Ultimate Reunion Night
Chipotle kicked off the holiday week by announcing its “Back Home BOGO” offer. On Wednesday, November 26, from 4 p.m. to close at every U.S. location, the chain will give customers buy-one-get-one-free entrées.¹
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