For generations, Kraft was the company families trusted when they wanted a warm bowl of simple mac and cheese. That familiar blue box represented childhood, comfort, and a no-nonsense American classic.
Those days may be slipping away. Kraft just unveiled a product so baffling that millions of Americans are wondering whether the company has completely lost touch with the people who built its brand.
Kraft decided the world needed Apple Pie Mac and Cheese. Yes, dessert flavored pasta covered in bright orange cheese sauce. The announcement alone was enough to send the internet into spirals of disbelief, confusion, and plenty of disgust.
Walmart Refuses to Put It on Physical Shelves
The product is only available through Walmart’s website for a very small price tag of $1.50 a box. The flavor mix includes cinnamon, molasses, and brown sugar blended directly into Kraft’s iconic cheese powder.
But here is the part that says everything. Walmart is not stocking it in real stores. It is online only, while supplies last. That is corporate language for one thing. Even they know it is a risky bet that probably will not sell unless people are trying it purely for shock value.
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