Retail giants have mastered the art of making you feel like a financial genius—while draining your wallet dry.
It’s the ultimate psychological hustle, and it’s quietly wiping out what could be tens of thousands from your retirement savings.
They call it “spaving.” It’s a Frankenstein term born from “spending” and “saving,” and it perfectly describes the twisted logic retailers use to trick you into believing you’re winning when you’re actually losing.¹
You’ve done it—adding items to your cart just to hit that free shipping threshold. Buying three jackets instead of one because “the sale’s too good to miss.” Or hoarding snacks you’ll never eat just to qualify for a coupon.
Congratulations—you just fell for the oldest trick in the modern retail playbook.
The Data Tells the Story
This tactic isn’t new, but it’s evolved into digital warfare. Between March 2023 and March 2024, temporary price reductions skyrocketed 72%, while overall promotions rose 15%.²
Retailers aren’t doing this out of kindness—they’re doing it because the math works.
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