Just months ago, Red Lobster was circling the drain. The beloved seafood chain filed for Chapter 11 bankruptcy in May 2024 after a series of disastrous business decisions nearly sent it to the bottom of the ocean.
But this Halloween, Red Lobster just did something nobody saw coming — and now every major brand in America is watching closely.
From bankruptcy to buzz: Red Lobster’s surprising revival
After losing millions and shuttering nearly 100 locations, Red Lobster has staged one of the most unexpected turnarounds of the year. The company has resurrected itself with a bold new move — a collaboration with rap legends Snoop Dogg and Dr. Dre.
Their new Halloween-themed cocktail, “The Side Hustle by Dre & Snoop,” is a mix of Still G.I.N. with orange, pineapple, and guava flavors. And in classic Snoop fashion, it comes with a side of his favorite candy — Skittles.
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