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The Ram REV was once pitched as a game-changer, with 500 miles of range and towing power that could rival gas engines. Instead, it became the latest casualty in a string of failed EV experiments. Originally promised in 2024, then delayed to 2025, then 2026, and finally 2027, the truck kept slipping further into the future as enthusiasm collapsed. Now it’s been buried for good.
The Sales Reality Nobody Can Spin
Numbers across the industry tell the same story.
Tesla’s Cybertruck, hyped as the future of pickups, has been badly outperformed by Ford’s F-150 Lightning. And even the Lightning hasn’t come close to meeting expectations.
Ford built its EV Center in Dearborn to crank out 150,000 Lightnings a year. Yet production lines have been dialed back as sales sputtered.
Meanwhile, Tesla’s Austin plant has been forced to cut Cybertruck output after piling up an $800 million backlog of unsold inventory. Slashing prices hasn’t helped. Customers simply aren’t biting.
This isn’t about glitches in the supply chain. It’s the market delivering a blunt verdict: Americans don’t want electric trucks.
Why Buyers Are Walking Away
Truck owners know what they need. They’re not looking for status symbols to show off in a Whole Foods parking lot.
They need vehicles that can haul heavy gear to job sites, work 12-hour shifts on farms, and tow campers without turning vacations into scavenger hunts for charging stations.
Take the story of Jesse Acosta, a Ford Lightning owner from California. He discovered that his truck’s 230-mile rated range plummeted to just 40 miles when driving through mountain roads.
“I absolutely would never go full EV again,” Acosta admitted. He’s now ditching his Lightning for a gas-powered Ford Super Duty that can actually handle the work his business demands.
That’s the reality Washington never factored in.
The Pivot to Hybrids
Stellantis isn’t walking away from electrification entirely, but it is pivoting to something more practical.
The company is rebranding its Ramcharger hybrid as the Ram 1500 REV. This version pairs a 3.6-liter V-6 engine with electric motors, generating 647 horsepower and up to 690 miles of range. It’s expected in 2026, though the timeline could change again depending on demand.
The hybrid model delivers the best of both worlds: short-range electric convenience with the long-range dependability of gasoline. And unlike Washington’s all-EV obsession, it actually aligns with how Americans use their trucks.
Industry-Wide Retreat
The fallout isn’t just hitting Ram.
General Motors has delayed its own electric pickup rollout. Ford has already cut $12 billion from its EV program, redirecting resources back to profitable gas-powered models.
Even Tesla – the supposed EV powerhouse – reported its first annual sales decline last year.
The problem is physics. Electric truck batteries weigh thousands of pounds, cost tens of thousands of dollars, and lose massive amounts of range when towing or hauling. Gas and diesel trucks, on the other hand, refuel in minutes and deliver consistent performance regardless of conditions.
It doesn’t take a Wall Street analyst to see which option truck buyers prefer.
The Bigger Picture
This collapse represents more than a failed product launch. It’s a reality check for the Biden administration’s entire EV agenda.
Billions of taxpayer dollars have been funneled into subsidies, charging networks, and regulatory mandates – all to force automakers into producing vehicles consumers never asked for.
The result? Companies like Ford and Stellantis burned through resources chasing political dreams instead of building vehicles Americans actually want. Ford’s stock has fallen 60% since going all-in on EVs. Stellantis is facing internal turmoil as its strategy unravels.
At the end of the day, the message is clear. Government bureaucrats can’t dictate consumer preferences with subsidies or regulations. Americans want trucks that work – not ones that signal virtue.
And now, thanks to Ram’s decision, that message has been delivered loud and clear.
